anthodges:

What SEO Package Do I Need For My Business?

SEO is an ever moving target, so choosing an SEO package for your business can prove difficult. Recent changes in the search engine’s measurement and ranking factors means that SEO packages offered by your supplier, need to evolve to offer the best service possible – and the best results. First and foremost, the package you need has to be tailor-fitted to your business in order to reap the benefits within your industry by gaining the necessary traffic and sales that is obviously desired.

Make sure your SEO Package is unique and made to fit your business

Not only should your SEO package be tailor-fitted, it should also have a content led focus, as this is where the future of SEO lies. The overall strategy should have a varied mix of techniques and methods that gives you that spread of activity online from social signals, link building, blog authority, and other content driven elements. The right package should encompass the right keywords that have been thoroughly researched with stats to prove there is an opportunity to gain success in the search engines. In addition, natural links with popularity and authority are vital for your online presence and goals of bringing in fresh new traffic to your website. Furthermore, tweaking your website should be inclusive of any package in terms of on page alterations including title tags and other such necessary changes.

Different strategies are needed for different businesses, and obviously the budget of your business will be crucial to what level of SEO you can incorporate into you long term plan. SEO is an ever changing, so the agency your package has been chosen from, needs to have the capability to evolve and grow with such changes. Most businesses will have forms on their website for businesses to fill in, in terms of what level of SEO they require and how much cost it will incur. The package that you must choose in this current online space, is that of a strategy that is inclusive of social profile building, content creation through articles and press releases, specified content marketing including Infographics and guest blog posting, and a steady stream of link building. These mentioned elements are key to a successful online marketing strategy, and will dramatically improve your SEO and keep you ahead of your competitor

In conclusion, if your business needs SEO then why not have a look on the HodgesNet site at the SEO Packages and see how they shape up, and inevitably if they’re right for your business and fit within budgets etc… For more information, you can also call the team on 01793 608777 and a team member will be happy to talk the packages through with you and discuss how they can help you use the power of the internet for more profit!

(via HodgesNet)

tsreth:

With Michelle Sadlier, the Social Media Manager of Net-a-Porter.com

Last term, LSE Careers welcomed Helena Gray and Michelle Sadlier from the luxury online shopping site, Net-a-Porter, to speak on the role of social media in eCommerce. 

Net-a-Porter Group: The Company

For those of you who have yet to discover the bliss (and convenience) of online shopping, the Net-a-Porter Group consists of three luxury clothing websites: Net-a-Porter (women’s luxury wear), The Outnet (luxury sales from last month’s stock/prints) and Mr.Porter (men’s luxury wear).  Helena Gray, who manages the in-house UK recruitment team, explained the structure and concept of Net-a-Porter.com. In brief, the website is based on the concept of an online fashion magazine from which readers can immediately make purchases. The company ships to 170 countries, provides customer care in 20 languages and is now opening a new distribution centre in Hong Kong to expand in the Asia Pacific market.

Welcome page of the original business concept, Net-a-Porter.com

Social Media and Net-a-Porter.com

Michelle Sadlier, who manages Net-a-Porter.com’s social media presence, describes it as “word of mouth on steriods” and emphasises that as smartphone use increases and social networking becomes more prominent, the role of social media in marketing will rapidly expand.  

At the moment, Net-a-Porter is present on twelve social media platforms with a combined audience of 2.6 million people, or roughly the population of Botswana. Its key platforms include Facebook, Twitter, Instagram, Pintrest, Youtube and Google+. However, the way in which the company interacts with audiences on each platform can be quite different. For example, content posted on Twitter is news-driven and has also become a mobile way for the company to provide customer care, while the company’s Facebook posts consist of inspiring, story-driven content such as fashion collages and style-related quotes. In this manner, different platforms cater to different customer needs. 

Ms. Sadlier also highlights that it’s important for corporate content to be fluidly integrated with personal content that friends and family post, as opposed to appearing as a sales pitch. She compares the Facebook newsfeed to a dinner conversation, in which interesting, light-hearted banter is welcome but blatant product pushing would be jarring and alienate audiences. 

One of Net-A-Porter.com’s Facebook posts — allows story-driven and audience interaction, doesn’t read “sales pitch”.

Social Media in the Fashion Industry

The main social media success story in the fashion industry mentioned was Topshop’s The Future of the Fashion Show campaign during London Fashion Week 2013. The collaboration between Topshop and Google+ allowed fans to follow Topshop’s most famous models using Google+, interact with them via Google Hangouts and literally share the same visual perspective as models as they walk down the runway. 

Social Media in 2013 and Beyond  

Net-a-Porter is currently experimenting with the use of two emerging platforms. Vine — a video version of Twitter — allows users to share loops of 6-second videos and has proved to be particularly popular in the fashion community. This NY Mag article details several ways this app was used during NY Fashion Week. Weibo, China’s version of Facebook, is already being used by several fashion brands including Diane von Furstenberg, as seen below. 

Fashion designer, Diane von Furstenberg (DVF), on Weibo

ronniem11:

Internet Marketing Secrets – Revealing Amazing Ways To Accelerate Your Internet Marketing Business

Learning the basics of internet marketing is your key to succeed online. You need to know how to properly market your products online and how to connect with…

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juhui1:

New Post has been published on http://freeaffiliatepro.com/generate-competitive-affiliate-promotion-campaigns-with-these-suggestions.html

Generate Competitive Affiliate Promotion Campaigns With These Suggestions

If you are a stranger to the universe that is affiliate promotion, a few pointers and helpful hints will prove immensely beneficial to your start. The following online marketing tips are designed to get you up to speed quickly and help get you off the ground and running.

It’s a good idea to research how a business keeps track of orders not created through their web site when you’re looking through affiliate promotion programs. If you lead people to the company by mail or phone and your ID is not attached you will lose out on lots of commission.

Do not ever get involved in this process and do not affiliate with people who are. The very best you can do with cookie stuffing is annoy your readers. At worst, it can break important affiliate customer tracking chains or even spread viruses.

Many affiliate marketers cannot resist the temptation to push the process to the limits. By juggling too many products and specials, they may lose their marketing edge. It’s important to have a niche, and focus only on that niche in order to be successful at affiliate promotion. Take a reasoned, methodical approach that fits your personality.

If quick and easy access to profits is high on your list of priorities, partner with an affiliate that offers a variety of different payment options. Pay attention to how the parent company distributes earnings. Some only issue paper checks while others use bank transfers and online sources such as PayPal. Also make sure you know how often the distribute earnings.

Be upfront with your readers and tell them you use affiliate marketing. Their reaction will more likely be positive. Be up front and honest with your customers, as they will respect you more for it. If your readers see that you are marketing your products in good faith, they are far more likely to respond positively and buy your products.

Most individuals will eventually unsubscribe in which you need to then look for new customers. By keeping track of which e-mails were most effective in the past, you will be ready to immediately start sending high quality e-mails to your new customers.

Market your business online more effectively by using affiliate promotion programs. Generally, more traffic is generated by affiliate programs than many other advertising methods. Things to keep in mind when considering an affiliate program include how popular the directory is, how much you will be paid for referrals, and how easy the program is to navigate.

Try advertising through many affiliate programs that will reach the same customer base. Going through many sites with similar affiliate programs gives visitors many links to select from.

You need to understand online marketing before you can be successful with it. You want your site or site to rank as highly as possible in searches. Do this, and you will get more traffic, better affiliates, and higher profits.

Good affiliates will have a higher conversion ratio than their competitors are the ones you should choose to work with. If your affiliate company can’t convert at least one percent of the prospects you send them, you may want to look elsewhere.

There may be links that are hidden. There are plenty of ways to discreetly spread links throughout your content. Be transparent about your use of links and take advantage of their use. Make sure your readers understand the context of the text link so there are no surprises.

It is key to see real time statistics. Because they allow you to see how many visitors have come through the site, and how many people have made purchases.

One great way to generate more sales as an affiliate marketer is to offer affiliate products only for a limited amount of time. Customers may feel a sense of urgency in order to avoid missing out on an offer. It’s a good way to boost your revenue.

Try to look for a company that continuously produces products to help your affiliate marketing efforts. Repeat business is based on providing multiple related products. This ensure the commissions keep rolling in. Fad products and one-trick ponies are no good for you.

Explain your affiliations to your readers, so they understand what they are for. Customers will know you are honest and be more likely to buy.

A common scam involves people trying to get you to use an invalid tracking system. Only use legitimate tracking systems with good reputations to avoid these scams.

If your site is designed for sports, your viewers are there for sports. Your affiliate links will not be useful unless they are specific to your overall site content. Your readers will be primarily interested in clicking links that are relevant to the rest of your site.

Make your first newsletter your very best so that first-time readers will sign up for more. Not long ago, people enjoyed receiving emails. Nowadays, emailers do whatever it takes to safeguard their address from getting overrun with spam.

Keep your web marketing articles completely positive. Avoid expressions that sound negative. Avoid language that sounds threatening or foreboding.

Paid advertising, such as Google Ads, is a good way to make money from affiliate marketing programs. Purchasing ad space will help you gain sales and will get more people to your site.

Always make your readers feel that you are open with them. Honesty is the key to having a loyal client base. Alienate your audience and they might bypass you altogether.

You must remain relevant so that your web marketing efforts are successful. Stay informed on the programs being run by the affiliates with whom you are engaged. There are new tools and approaches being developed all the time. Use these ideas to make your ads more engaging to potential customers.

When deciding which affiliate companies you should partner with, favor those that provide resources and support. Affiliate agencies are not unintelligent. Affiliate marketers do extensive research about market trends with customers. The best affiliate partners are the ones that provide this data to their affiliates to improve their success rates.

Do not put tons of banners all over your site. Too much advertising will make your website appear pushy, unprofessional, and of low quality. Create a balance between on-site banners and site content.

Provide pictures of all products along with user reviews to give people more information about the product. Your potential customers are much more likely to make a purchase if you give them a lot of information.

Actual statistics are important. This lets you know how many users have been to your site and how many of them have made a purchase.

Paid advertising is an economical way to promote your program. Try and get your ads to target popular keywords as a means to increase both your sales and the amount of visitors of your site. This will draw potential buyers and your products will get more interest in general.

when you choose an affiliate, you need to know your audience ahead of time. Advertising dish detergent on a shoe website, for example, would be a bad strategy. People come to your website for a specific purpose, with certain topics and expectations in mind. Keeping that in mind, place appropriate ads that will appeal to many visitors.

Putting a time limit on purchasing an affiliate product is a great affiliate marketing tool. When customers see that the product is only available for a limited time, they may feel a need to buy now before the deal goes away. This is a time-tested way to boost sales.

Put together a brief e-book, and share it on a variety of websites. This will show off your knowledge, attract visitors, and interest potential buyers in your website. Do not forget to incorporate your website links into the document.

When you are beginner in the affiliate marketing game, start modestly and don’t get too big. This will make it easier for you to learn the ropes, earn some money, and avoid competition. This knowledge will allow you to take on bigger and more competitive niches later in the life of your venture.

Improve your own review to increase you affiliate marketing revenues. Include things like photos, screen shots and videos if possible. You will make people want to purchase your niche product. Always offer lots of details in your reviews. People are interested in learning about products they buy.

Have a basic knowledge about accounting practices. This can be a person, or even simply an accountant program. Establishing a method of accounting for profits and losses will let you know where your business stands financially. You should ensure this program is started up before any other programs are, so that it will be ready as soon as you are.

By now you will have realized just how profitable affiliate marketing will be. By using these tips, you can turn yourself from an affiliate promotion novice into an expert.

There are some vendors who may attempt to scam you. They do this by persuading you to utilize their tracking system. Simply avoid this by choosing to use a proven tracking system.

currentlyjenny:

I’ve noticed an overwhelming focus lately in the world of online marketing on helping individuals and marketers drastically cut down time spent on social media while still maximizing results.

Most of the pithy articles and beautiful infographics I read stress automation, automation, automation. Stick to a rigid schedule, blast everything out everywhere, and sky-rocket to success!

If only it were that simple.

I totally agree that there are some amazing tools out there like Hootsuite and Tweetdeck that are great for blasting out updates to a number of platforms in a quick period of time, and scheduling future updates as well. And believe me, I use these tools heavily (and would be lost without them!).

My issue, however, is that total reliance on automation means you’re really only doing half the work. You’re not realizing the limited life of your update and the potential to start or contribute to the conversation happening online.

I see this in so many people I coach who are just starting out. They look for the easy way out, the least amount of work, because they really don’t want to engage. They want to broadcast.

It’s really all about balance:

1. Automate everything that needs to be automated. This is usually factual information that won’t be swayed by real-time events.
   
   ie. An event happening in the future or a blog post you want to schedule for promotion later.
   
   
2. Update real-time events as they happen, because they will usually be opinion-based and unpredictable.
   
   ie. going to the beach on a windy day, a successful product launch, or a really great sandwich.
   
   
3. Engage with your audience/community. Yes, this one is totally sporadic and also time-sensitive (everything has a short shelf-life). You can’t schedule this time, but you can decide who to engage and who to ignore.
   
   ie. starting a conversation with someone based off of their update, or responding to someone who has mentioned you.

If all of this is overwhelming, just remember this analogy:

With an enticing 7-minute abs model of social media or online marketing management, you won’t ever see that six-pack if all you do is tell everyone about how much you’re working on your abs without ever doing a crunch.

- Jenny

shoptildrop19:

The continent is a recession and tasks are scarce currently. Many people find it difficult finding the smallest jobs. Extended periods of unemployment have become leading a lot of people to bankruptcy and in many cases homelessness. You need to avoid this trap. Continue reading to learn to find not just a job, but an incredible one. When you’re looking for employment, ensure that you dress nicely whatever the position is. The right type of clothes makes a person seem more qualified. You don’t must make yourself stand out every time, but it’s important do do so if you’re just giving someone your resume. When looking for a job, it’s crucial that you are prepared. Your resume ought to be fully current, having a strong selection of qualifications. You need to have an entire selection of your accomplishments, including degree of education, degrees and certification. Include information outlining your educational credentials and supply references associated with previous work. Use LinkedIn. The Q&A secion is a good area to demonstrate expertise and knowledge in your field. Also, you can communicate with other users and make vital contacts. Have some questions for that interviewer before you go towards the interview. Almost always, you will be asked if you have questions at the end of the job interview. Ask about the company culture, what sort of work will likely be required and other things imaginable. Go to to many people career fairs when you’re seeking a job. These fairs can provide excellent advice and help get you ready for receiving the job you need. You may also add valuable acquaintances who may assist you in finding a job to the contact list. Dress the part if you are taking place an interview. Stay professional and do not dress casually for the interview. Potential employers will form a sudden judgment according to your appearance, so do all you can to generate a favorable impression. You ought to now realize that landing a brand new job isn’t too tough when you are aware some tips. Now you possess the confidence, place it to utilize when job searching. Best wishes on the job search endeavors.

doublelinx:

I pride myself in being a bit of a contrarian.

When the ‘masses’ start taking to an idea in large numbers, I start to get suspicious. More and more people are accepting search engine optimization (SEO) as a way of life in business. The phrase is thrown around with reckless abandon amongst business people and there are literally thousands of new articles about the topic emerging on the market every single day (this article being one of them).

But, what difference is SEO really going to make to your business? What kind of results has SEO produced for other businesses? How well does it work for small to medium-sized business?

Well, I decided to find out.

The Biggest Market Ever

The Internet is the biggest market of consumers there ever was.

There are currently two billion Internet users around the world and that number is projected to jump to 2.7 billion by 2015. That’s more people than any other media source and makes up 40% of the world’s population.

That’s a figure that could make even the most self-restrained marketer salivate. All you need is to get the attention 0.000001% of this market and you’re on a major gravy train, right? Well, not exactly. The perils of working in market that big far outweigh the benefits.

There are approximately 634 million websites on the Internet – 51 million of which were added in 2012 alone. How do you stand out with so much competition?

That’s where SEO comes in…

Don’t operate in a vacuum

If your business doesn’t have a website, it doesn’t exist. In 2013, if your business website isn’t search engine optimized, it doesn’t matter either way.

The first thing most people do before they buy anything, even if it’s offline, is search the Internet. Approximately 89% of consumers look to websites like Google, Bing and Yahoo before making a buying decision. Search engines are the number one source of traffic, beating social media by 300%. For these reasons businesses work very hard to make friends with the likes of Google.

But, it’s not enough to be ranked on Google, if you want to have any kind of impact you’ll need to be on the first page because, and although as much as 61% of people look for products online, only 25% ever go beyond the first page of results.

Give The People What They Want

There are two main reasons people use the internet: To check their emails and to get information.

Although email marketing and search engine optimization is linked, the former is a huge field of study in its own right. SEO is more concerned with the second reason – giving people the information that they’re looking for.

Most of your customers go on the Internet to search for information on a certain topic, which is related to your product or service. They aren’t looking for your business, they aren’t even necessarily looking for products and services like the one you offer. However, if you can be the one to give them the information they’re looking for you’ve instantly proven yourself knowledgeable and reliable, which can be a doorway to a very profitable long-term relationship.

To answer the original question I posed in this article – yes, it really is that important. A good SEO marketing plan can mean the difference between a massive business success and operating with a vacuum.  

Need help with your SEO marketing plan? Try a few SEO services on Doublelinx.

marketing-global-blog:

Make Money with Writing, Blogging, and eBay

I’m going to show you three quick and dirty ways to make income online, by working as much or as little as you want, from anywhere in the world, whenever you choose. Freelance Writing Online freelance writing jobs are plentiful, if you know where to look and can distinguish the legitimate opportunities from the potential scams. Most people don’t have a clue about the wide variety of writing opportunities available to them all over the Internet. These include writing simple articles, press releases, and even complete e-books.

Some clients pay upfront for your material, offering a certain amount per word or per assignment. Others will pay you per the hour for other writing and publishing related tasks such as proof-reading and editing web content. Freelance writing networks such as “The Freelance Writing Jobs Network” are a great place to start looking for writing jobs and advice. And then there are what I call “freelance matchmaking” sites or “job boards” like Elance.com and Freelancer.com. On these sites, almost every day, thousands of businesses post various types of writing projects, gigs and requests. If you get aggressive in applying for these open spots, then there’s a virtually unlimited supply of writing opportunities that can make you money relatively quickly. 

When starting, reply to as many project requests as possible, offer to work at a reasonable rate (but not dirt cheap), and be quick and responsive. Landing that first gig is always the hardest step, but once you’ve built up a portfolio and some clientèle, you’ll get more and more consistent work. The key to making money with freelance writing is to quickly produce as many quality pieces as you can for your portfolio, and then use job boards and social networking strategies to promote your writing. The more traffic you get to your online work, the more companies you’ll have approaching you to write for them. Here are some additional tips when setting up your portfolio:

1. Set up a professional web page with your resume, contact information, and some writing samples.
2. Establish yourself as a reputable, talented freelance writer by submitting only your best quality work to potential clients.
3. Network with other busy writers who may be able to send extra work your way. Participate in writers forums by writing useful comments and including links to your website and online work.

Making Money with eBay If writing is not your thing, then hop on over to ebay.com and you can start selling almost anything you can imagine within just minutes. Imagine having access to 100 million cash-spending buyers. That’s exactly the kind of gold mine that’s waiting for you on eBay. It has over 100 million registered users, all of whom are out there shopping for great deals. To become a successful eBay seller, first you must first figure out what to sell. You can sell your own items, check out trade shows in your local area, or search online directories like Doba.com and Alibaba.com to find hot products. Here’s how to get the most out of your ebay listings and auctions:

1. Create good titles and descriptions, and include quality photos of the items. Write descriptions that stand out, but do not make them obnoxious by using all capital letters or excessive punctuation. Also, be honest about any defects in the items you have for sale.
2. Consider starting your own eBay store for selling large quantities, since they have a longer run time than typical auctions. Participate in the eBay community and read the forums to stay involved.
3. Other ways to get traffic to your auctions and items for sale include creating an page on eBay and linking to your auctions from other sites. You also could register a domain name dedicated solely to promoting your own auctions.

Once you find a hot product, keep selling it, and then gradually find more and more products you can promote. Over time, your income will grow exponentially. How to Make Money with Your Own Blog Blogging is another easy way to make money online. The secret to profitable blogging is to focus on a particular that is, your area of expertise or a very specific subject that is popular in the search engines. Here’s how to get started blogging:

1. Like freelance writing, you should approach blogging with the intent to write unique, quality content. Offering useful information and establishing yourself as a trustworthy resource to your readers will quickly lead to lots of word-of-mouth traffic to your blog. Readers can tell if you do not know what you are talking about, so do your research and focus on producing quality content.
2. Starting a blog is as simple as getting a free account at Wordpress.com, Blogger.com, or another blog hosting site. You can also pay for a domain name and hosting services if you want to personalize your blog even more. I suggest you start with the free options.
3. Once you have established your blog, then you can focus on monetizing it by incorporating relevant ads through advertising networks like Google AdSense or Chitika. Affiliate programs such as Amazon also are becoming increasingly popular ways to earn extra revenue. In addition, you could sell private ads or review products on your blog.
4. Promote your blog by utilizing social networking opportunities such as LinkedIn, Facebook, Twitter, and blogging forums. 

If you’re creative, then you’ll find endless opportunities to promote your blog throughout these social communities. Freelance writing, selling on eBay, and blogging are only three of the many ways to make money online. They might require an initial investment of time and effort, but you are likely to see some quick income and even huge profits in the long run if you follow these hints.

CoffeeShopMillionaire.com is the new, Internet revolution that’s helping people like you to start their own dream business, create absolute financial freedom, and escape the rat race for good, faster than they ever thought possible. Click the link below right now to learn how you can join the new class of “lifestyle entrepreneurs” and make a full-time Internet income, or even generate millions of dollars working online from any coffee shop, anywhere in the world

http://bit.ly/156p8dq

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twocentsay:

            There has been a recent trend in society to use social networking sites such as Facebook and Twitter to organize political events. Protests, petitions, rallies and interests groups are all being established and organized using such sites.

And for a good reason. Their ability to reach thousands and thousands of people and spread like wildfire is possibly one of it’s most powerful components. All people have to do is discover it,- on a homepage, a friends wall, likes, a retweet or even in advertising- click it and the ability to be convinced at the click of a button is uncovered. The world realizes this power and are using it more and more to get a message across. Some might even say that we rely too much on social media to get a message across.

So what would happen if one day, a platform just simply disappeared? What would happen if all of a sudden, our government just decided that the bullying, defamation and sharing of sensitive information overrode all the positives of social media and took it away? It’s possible. In fact, a similar thing happened in Syria this week, when it was discovered that Internet traffic to and from Syria has ceased.

Douglas Rushkoff in his article The Evolution Will Be Socialized describes an alternative Internet call ‘Contact’ to prevent such a catastrophe. Contact would include the “development of a new non-hierarchical Internet to the implementation of alternative e-currencies, the prototyping of open source democracy to experiments in collective cultural expression”. Basically, an Internet without any hierarchical control but rather a democratic, open source system and where only virtual money would exist.

However, I do find problems with this concept. Without any government control, who is going to set the rules as to what is okay and not okay? Even democracy has rules and regulators that control what is defined as wrong and right. If there’s not a governing body overlooking content, then who’s going to stop problems such as child pornography, when it could simply be defended as being a ‘collective cultural expression’? My other issue is why is there a need for currency at all in an open source system? Doesn’t that defeat the purpose of open source content?

I think there’s a much easier solution. I think we should just start going back to ye old times and start communicating and organizing in person. In fact, the other day my mother offered me to hand make some simple invitations for my 21^st, and my reply was that I was just going to make an event on Facebook and not worry about invitations. Why? Because it’s easier, and the reason it’s easier is because I’ve stopped using ‘outdated’ forms of organizing, such as invitations. Its also easier because of how much I rely on social media in general to organize my life, and I don’t think I’m the only one.

So I challenge you all to do something that you would usually do on social media and do it in person. Send someone a birthday card instead of a wall post. Call someone up or meet for coffee when you’re catching up with a friend or family member. Organize your next event using invitations. It may be a little inconvenient, but at least we’re not relying on a social networking site as a way of life.

 

Bibliography

Rushkoff, Douglas (2011) ‘The Evolution Will Be Socialized’, Shareable: Science and Tech < http://www.shareable.net/blog/the-evolution-will-be-socialized >

 

Lecture word- social organisation